Primary Paper's impulsive approach to photography

"We wanted to do something that was ours..." Jessica McGowan and Coco Cassibba are the art director and fashion director of photography magazine Primary Paper. The title started without any grand plan – the word they use to describe the process is “impulsive”, as they set out to make something based on the work they love. In this conversation they speak about what they've learned along the way, why print is so important to the project, and why they love not having a client.