Prima’s Strategy for Navigating Digital Marketing Roadblocks with Teri Levy

The CBD industry has some unique obstacles that other industries do not have to overcome. Prima, a pure and potent plant therapeutics brand for skin, body, and mind, is no exception.Today, Teri Levy, Director of e-Commerce & Digital Marketing at Prima, is giving us insight into their strategy on how they have accomplished success despite the roadblocks. In this episode, Teri discusses:Prima’s mission behind their brand and the success they’ve seen with addressing stress in many formsHow a consumer can educate themselves on legitimate CBD brands and productsHow Prima launched their own app to connect one-to-one with consumers to support their retention strategyPrima’s marketing plans for the future leveraging email and influencer marketingYou’ll also hear about Prima’s best selling products in their categories and get a sneak peek into products on the horizon.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co