PRIME CUT 2026: What Sellers Actually Want Agents To Do...

PRIME CUT 2026 is here. In this special episode, David Lindley is joined by Simon Leadbetter, Simon Gates and Elaine Penhaul to break down the Voice of the Agent Survey and what it really means for the premium property market. We get into what premium sellers actually want from their agent (spoiler: it's not the lowest fee), why the biggest brands are losing market share, how AI should and shouldn't be used at this level, and why emotional intelligence is becoming the rarest and most valuable asset an agent can have.This conversation covers: - What premium sellers actually want from their agent- Fee is only important to a third of sellers, even below £500k- Why the cheapest agent is often the most expensive- Premium clients want advice, not updates- The agent as conductor of an orchestra- The biggest premium brands are all losing market share- Breaking into the premium market and the moat around it- AI: automate the predictable, humanise the exceptional- Emotional intelligence as increasingly rare capital- A two-speed premium marketWe only release one episode like this a year, so don't miss out on 2026's PRIME CUT...