Priming the Pump

In this solo episode, Dr. Kevin Christie explores the concept of “priming the pump” and how it applies to building a thriving chiropractic practice. Drawing inspiration from Zig Ziglar’s classic metaphor, Dr. Christie explains why consistent effort, strategic planning, and patience are essential for sustainable success. Too often, chiropractors get discouraged when results don’t come immediately, but as he reminds us, growth requires steady input before the rewards start to flow.

Dr. Christie also introduces his upcoming Free Student Business Workshop in Boca Raton, Florida, on November 22nd. Designed exclusively for chiropractic students, this half-day event will cover practice analytics, content marketing, community outreach, and other essential business skills rarely taught in school. Attendance is limited to 24 participants, so early registration is encouraged.

In the main discussion, Dr. Christie breaks down five key steps to priming the pump in practice:

Clarify your vision – Create a motivating long-term and three-year vision.

Know your audience – Identify and deeply understand who you serve.

Streamline your operations – Build efficient systems for a great patient experience.

Amplify your marketing – Stay consistent with content and community outreach.

Plan your finances – Gain clarity and control over practice numbers to support growth.

Whether you’re just starting out or looking to re-energize your practice, this episode offers both practical advice and inspiration to stay the course, prime the pump, and achieve lasting results.