Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You

from Shopify Masters · host Paul Rodriguez, Serena Smith

Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career. For more on Primitive Skateboarding and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Aug 25, 2026

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Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You

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