Primm Casino Rebrands as Terrible's | Las Vegas News

Primm Valley Casino Resorts is officially reborn as Terrible’s, marking a major desert casino shift after Affinity Interactive, its former operator, walked away due to unsustainable lease costs. Losing $10–15 million annually, Affinity couldn’t negotiate rent with the landlord and ultimately cut losses — a bittersweet move for a company with deep ties to the Herbst family, who own Terrible’s. The rebranding, finalized Sunday through Affinity’s subsidiary The Primadonna Company, sets the stage for a new era as the Fourth of July travel rush looms. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/99d108c2dde48991