Prince Ghuman on psychographics in marketing

Prince Ghuman, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human. Resources PopNeuro Blindsight: The (mostly) hidden ways marketing reshapes our brains You might also like… Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage Ric Navarro on customer-centric marketing strategy Anne Miles on gender-inclusive marketing