Principles of Scaling Consumer Brand with Y Combinator Alumna and SockSoho CEO Pritika Mehta

Pritika Mehta is a Data Scientist turned entrepreneur. She is the founder and CEO of SockSoho. SockSoho is India's fastest growing fashion tech brand for millennial men. It was recently backed by Y Combinator in the US. She has worked with Fortune 500 companies in the US like Bank of America, Tripadvisor, etc. before starting SockSoho. Pritika holds a Masters in Artificial Intelligence from the State University of New York. In 2018, she was chosen on the advisory board of Queen Elizabeth’s Young Leaders to advise Commonwealth leaders on AI and tech innovation. She was chosen as a World Economic Forum Global Shaper. In 2020 she was chosen by TED talks as TEDx Ambassador. She was also invited to give a TEDx talk at TEDxWilmington(USA) on the future of work in the 21st century. You can watch her talk here - https://youtu.be/APPRZcGkFIU