Print Media For Youth Audience (Richard Clare)

This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editorWe take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will the future of magazine be? Can they keep up? Is there a universal positive of magazines over screen time? And most importantly what is gonna happen to the gifts? Then we chitchat around his Rocket Fuel his one bit of advice he thinks he can offer to the wider world of youth marketing and also why he wants more farts in magazines.This is the last episode of season 4 of Rocket Fuel. We will be back soon for season 5 and as normal better than ever. Thanks for all your support this season!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Richard on Twitter (https://twitter.com/rich_clare)Follow Richard on Instagram (instagram.com/fetchingrach/)Contact Richard on LinkedIn (https://www.linkedin.com/in/rich-clare/)https://www.immediate.co.uk/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editorWe take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will the future of magazine be? Can they keep up? Is there a universal positive of magazines over screen time? And most importantly what is gonna happen to the gifts? Then we chitchat around his Rocket Fuel his one bit of advice he thinks he can offer to the wider world of youth marketing and also why he wants more farts in magazines.This is the last episode of season 4 of Rocket Fuel. We will be back soon for season 5 and as normal better than ever. Thanks for all your support this season!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Richard on Twitter (https://twitter.com/rich_clare)Follow Richard on Instagram (instagram.com/fetchingrach/)Contact Richard on LinkedIn (https://www.linkedin.com/in/rich-clare/)https://www.immediate.co.uk/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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This episode is 33 minutes long.

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This episode was published on February 16, 2023.

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