Print, Power, P&G and Price Wars

This week’s FMCG Weekly examines Procter & Gamble’s tariff-induced pricing strategy shifts, the retail industry’s resilience during a massive Iberian blackout, and compelling evidence from a Dutch study revealing the dangers of eliminating printed flyers. P&G’s $1.5 billion tariff burden has forced revised forecasts and aggressive mitigation plans. Meanwhile, backup generators proved vital for retailers like Lidl and Mercadona during Spain's power outage. Finally, the flyer study shows how cutting print can reduce spend, trip frequency, and loyalty—without digital making up the difference. The key message: operational readiness and shopper visibility remain critical in today’s volatile retail environment.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management