Priorities, Culture and Growth - Season 5: Episode # 92

The hardest part of building a company isn't finding more opportunities. It's deciding which ones deserve your attention.In this episode, Grant Siders, founder and CEO of Helia, shares how founders can stay focused as companies grow, funding arrives, and priorities multiply. He explains why raising capital doesn't remove constraints, it changes them, and why great leaders learn to separate what's existential from what's simply distracting.The conversation explores prioritization, operating cadence, hiring, company culture, and the systems that help organizations stay aligned when plans inevitably change.Chapters03:54 Grant Siders: Background and Helia's Mission08:01 Understanding Healthcare Procurement Challenges12:32 The Financial Implications of Medical Device Procurement17:44 Prioritizing Focus and Decision-Making in Startups21:41 Driving Enterprise Value in Healthcare Networks24:00 Navigating Early Sales Cycles and Market Education26:04 Data-Driven Decisions in Healthcare27:55 Operational Cadence and Strategic Clarity34:01 Building a Culture of Accountability38:56 Adapting to Change and Future GrowthReferences in the Show:https://startupgrowthhacking.substack.com/p/the-first-90-days-post-funding-where  https://hbr.org/2026/01/the-risks-of-prioritizing-short-term-revenue-over-customer-fit Quote of the Show:“Early on, I thought prioritization was making a list, right? Like, I'm a list guy. I got one right here next to me. I make one every morning. Everything feels important, but it's not. I think over time I realized prioritization was about identifying the constraints, and what's a single thing today limiting the business right now? That's where I would shift my focus and then mobilize the team, the org, and the leadership around that.” - Grant SidersWays to Tune In:Spotify: https://open.spotify.com/show/5GpM8myxsUinc5bfLIbjJz?si=0af576adfb8e49f8 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheat-code/id1692445190 Amazon Music: https://music.amazon.com/podcasts/cb0b3afa-063f-4f3b-96be-b98214c74912 YouTube: https://www.youtube.com/@CheatCodePodcast