EPISODE · May 6, 2026 · 1 MIN

Prioritizing AI over traditional search?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, shares how enterprise teams are winning visibility in AI-driven search environments. The discussion covers transitioning from traffic-focused metrics to share-of-voice measurements, implementing capacity-based budget allocation over output-driven spending, and developing meta-thinking skills to navigate constant industry transformation while building authority beyond owned domains.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, shares how enterprise teams are winning visibility in AI-driven search environments. The discussion covers transitioning from traffic-focused metrics to share-of-voice measurements, implementing capacity-based budget allocation over output-driven spending, and developing meta-thinking skills to navigate constant industry transformation while building authority beyond owned domains. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Prioritizing AI over traditional search?

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This episode is 1 minute long.

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This episode was published on May 6, 2026.

What is this episode about?

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, shares how enterprise teams are winning visibility in AI-driven search environments. The...

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