Prioritizing PR over advertising with Laura Ries

Send us Fan MailOur episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.”Five things you’ll learn from this episode:Why should I lead with PR before advertising when launching a campaign or brand?What is the importance of brand positioning?Why should companies try to go “all in” when launching a brand? What are some brand hits and misses when it comes to brand positioning? Why should only well-established brands spend money on advertising? Quotables“The best thing for news value are new categories because really people don’t care about brands. They care about categories, and that’s what the media covers.” — @lauraries“Intentionally not doing advertising when you’re launching a brand is actually incredibly important.” — @lauraries“One of the reasons brands take so long and why PR is so essential: it’s because it takes time to get in the mind.” — @lauraries“Staying safe isn’t how you get in the mind of the consumer. It’s not how you engage with them. Being all in is the way to go.” — @laurariesIf you enjoyed the episode, would you please leave us a review?Contact info and resources:Twitter: @laurariesLinkedIn: https://www.linkedin.com/in/lauraries/Website: ries.comBooksThe Fall of Advertising and the Rise of PRVisual Hammers Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/  About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.