Prioritizing Purpose with Yoko Miyashita

Yoko Miyashita is a prominent figure in the cannabis industry, serving as the CEO of Leafly, a leading online platform dedicated to cannabis information, education, and connecting consumers with licensed retailers and brands. With a passion for both business and purpose-driven leadership, Yoko brings a wealth of experience and insights to the industry. In her role as CEO, she has addressed challenges related to legal status, limited access to banking services, and the dynamic nature of the cannabis industry. You’ll hear Lindsay and Yoko discuss: Establishing a cannabis news arm is crucial to cover the changing landscape of state legislatures and global events affecting the industry. Other media outlets are increasingly focusing on cannabis, signifying the growing importance of the industry in mainstream conversations. A brand's North Star should be revisited periodically for alignment but not changed too frequently, as it provides stability in decision-making. Leading a company that combines commerce-driven and purpose-driven aspects is challenging, but money and mission can coexist in the cannabis industry, which presents opportunities for positive social change. Limited access to capital is a significant hurdle for companies in the cannabis industry, impacting their growth potential and ability to achieve their purpose. Personal rituals, such as self-care through sleep, exercise, healthy eating, and regular breaks during work, are essential for leaders to perform at their best.  Protecting their energy and maintaining a sense of connection through basic rituals is vital for leaders in high-pressure industries. Reducing cognitive load in decision-making is crucial for effective leadership, as it streamlines the alignment between desired actions and actual actions. Personal North Stars can be powerful tools for improving speed and scale, both personally and within an organization. Empowering others within the organization should be balanced with applying the right filters in decision-making processes to maintain alignment with the organization's mission. Resources Yoko Miyashita on LinkedIn  Leafly