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Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

EPISODE · Jun 16, 2021 · 28 MIN

Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

from Out of the Box · host ironSource Ltd

Host Jess Overton, Director of Demand at ironSource Aura, is joined by Maor Sadra. Maor is a veteran of the ad tech industry with a wealth of experience - the most recent of which is founding the incrementality measurement platform, INCRMNTAL. Jess and Maor had a wide ranging discussion about mobile app marketing, incrementality measurement - including tips for getting started - and predictions for the future.

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Prioritizing User Value with Incrementality Measurement | Maor Sadra, INCRMNTAL

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