Priscilla and Ashley - 3 Email Marketing Myths Debunked

Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths.  In this episode, semi-pro myth busters Priscilla McKinney and Ashley Le Blanc tackle three persistent yet misguided beliefs about email marketing. Preview time! Email marketing is dying Email is still one of the most trusted forms of communication, and one of the strongest performing media buys. Open rate is the most important metric While open rates are a valuable metric, they are not the only defining factor of an email’s success.  Unsubscribes are a cause for concern Unsubscribes in mass quantities might warrant further investigation, but generally having a user unsubscribe has saved you time in list cleaning - which you should be doing! Listen to the full episode to get facts, stats, and way more information about these common email misperceptions. What else? Oh yeah, Ashley needs a podcasting nickname. It needs to be bird themed. It can’t be Little Bird (taken), Momma Bird (taken) or Big Bird (not taken, but seriously wtf.) Anything else is up for consideration. Hit her up on Twitter @ashleyleblancc Also check out Val Geisler's Twitter feed for some amazing email wizardry! Val will be a speaker at Insights Marketing Day 2020. Also also check out Little Bird's 9 Reasons People are Ignoring your Emails! SPONSORS Insights Marketing Day is back! This 1-day virtual event features must-have marketing expertise for market research companies. Get tips and tools from industry leaders, and leave informed and inspired! Visit insights-marketing.org and use the code PERCH for 20% off your ticket price.  Looking for a research partner to handle the details of your next project? In person, or virtual, Fieldwork has been a leader in world-class marketing research services and facilities since 1980. As market research has expanded from the standard focus group to incorporate other methodologies and technologies, Fieldwork has expanded right along with it. With 15 facilities nationwide, and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest.