Priscilla and Dana Hit the (Green) Books

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook. Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content. Tune-in as Priscilla and Dana talk: Go-to market research conferencesEncouraging innovation in your industrySpeaking and presenting tipsLike what you hear? Subscribe to the podcast and leave us a review on iTunes.