Priscilla and Sondra Brown Ask The Tough Questions

In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to continue innovating in the market research mission.  Sondra tells some of the takeaways from her CRC presentation on French Market Coffee, the importance of empathy in MR, and the best and worst advice she’s ever received. Lightning round: Sondra’s Fave Podcast: The Daily from the New York Times / The Next Big Idea  Fave App: NYT Crossword Puzzle Fave Book: Multipliers, by Liz Wiseman  Fave Blog: Next Gen Market Research --- SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX. --- Digital Transformation Kickstarter One Day Intensive Workshop for Sales Excellence on LinkedIn Wednesday, April 8th TICKETS Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning.