Priscilla Hennekam
from What's the Problem? Hosted by Ehlers Estate
Priscilla Hennekam is a Brazilian-born, Adelaide-based wine consultant and founder of Hennekam Wine Consultancy. With over a decade of experience in the international wine industry, she helps producers and organizations adapt to changing markets by focusing on communication, consumer engagement, and forward-looking strategies. She is the creator of “Rethinking the Wine Industry,” a global community that shares ideas, challenges assumptions, and brings together voices from across 65 countries. Through her writing, podcasting, and speaking engagements, Priscilla explores how the wine world can move beyond scores and tasting notes to embrace a more emotional, inclusive, and story-driven approach. Priscilla inspires both industry professionals and wine lovers to think differently about the way wine is presented and enjoyed. Whether leading discussions on innovation, consulting with wineries, or engaging her thousands of readers and listeners, she champions a vision of wine as a bridge between people, cultures, and idea This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com
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