Priscilla Talks B2B Marketing with Bernie Borges

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at http://www.socialbusinessengine.com/podcasts/. In this episode they discuss the nuance and expertise that B2B marketing efforts require including technical integrations and closed loop sales reporting. Professional businesses need to establish that professional legitimacy from the first client interaction and yet strike a very personal and human balance in the mix. As experienced B2B marketers they discuss tips and tricks to do just that. As they both lead a HubSpot certified agency they also discuss the power of fully integrated marketing dashboards. Regardless of the sophistication of integration and automation, however, they both agree that curating content with the higher purpose of being helpful to people reaps the best rewards regardless of your choice of dashboard. Original theme music by the illustrious Leighton Cordell. Check out important links to upcoming events mentioned in this show here: Upcoming Lithium Webinar https://www.lithium.com/resources/webcasts?ga-link=nav Social Media Strategies Summit 2017 in San Francisco 2/7 - 2/9 http://socialmediastrategiessummit.com/san-francisco-2017/ Social Media Marketing Words 2017 in San Diego 3/22 - 3/24 http://www.socialmediaexaminer.com/smmworld/