Pristine Siding’s Pay It Forward Roof Project | Winnipeg News

A roofing company in Manitoba is turning goodwill into action with their “Pay It Forward Project,” giving away free roof replacements to deserving locals each year—inspired by classic feel-good movies and sparked by a staff meeting. The initiative began when a project manager noticed how many struggling homeowners needed help, and the first recipients were siblings battling mental health challenges after losing their parents. Founded on gratitude for community support, the company also donates to shelters and now uses AI to handle calls—complete with a name, “Pristina.” They’re even upgrading their own headquarters with a $300K renovation, including fixing leaks in their own warehouse roof. This isn’t just business—it’s a mission to lift people up, one roof at a time. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9e6fad73f01ce293