Privacy, Identity and Trust in C2PA, An Explainer Series - Part III: The C2PA Trust Model

In part three of World Privacy Forum's explainer series about C2PA, we'll talk trust. C2PA is not intended to directly determine the trustworthiness of content, but it does have a Trust Model and C2PA metadata are meant to be used as signals for measuring content trustworthiness. In this episode, you'll learn about the C2PA Trust Model process including the Conformance Program, Trust List, and why the absence of C2PA metadata can affect how trustworthiness of content is measured. This episode of Privacy on the Ground features music by Liam Back and Speedtest. The Privacy on the Ground intro theme features music by Pangal. Featured in this episode: Kate Kaye, Deputy Director of World Privacy Forum