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Privacy Meets Account-Based Marketing: Are There Too Many Hands In The Cookie Jar?

EPISODE · Sep 6, 2022 · 32 MIN

Privacy Meets Account-Based Marketing: Are There Too Many Hands In The Cookie Jar?

from The Kula Ring · host Kula Partners

What does a marketing world look like where account-based marketing and privacy legislation can co-exist in harmony? We are not sure yet, but we can prepare by delivering high-quality content that target accounts will opt-in to receive. Of course, that is a simplification of the situation. Jeff White and Carman Pirie dive into the details of the imminent collision of these two trends on our 200th episode of The Kula Ring. From cookies to content-gating—learn how you can prepare when you listen to this podcast.

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Privacy Meets Account-Based Marketing: Are There Too Many Hands In The Cookie Jar?

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