Privacy that doesn’t suck: Privacy Sandbox on Android
from Mobile Heroes Uncensored Hosted by Liftoff
Is it possible to have privacy that doesn’t suck for marketers? While SKAdNetwork and iOS 14.5 might not fit that billing, Privacy Sandbox on Android just might. What does it include? What will change? What will get worse, and what will get better. In this episode of Mobile Heroes Uncensored, we interview three experts to get their insights: Gadi Eliashiv, CEO of Singular Sergio Serra, head of product at InMobi Matt Ellinwood, director of product management at Liftoff They tell us what Privacy Sandboxes’ most pleasant surprises are, what the biggest concerns about losing GAID are, and whether Topics API is robust enough for accurate targeting. All that and more … Timestamps 0:00 Privacy Sandbox on Android 4:01 Best surprise about Privacy Sandbox 8:30 Multi-touch attribution? 13:10 Losing GAID 17:50 Topics API and targeting 24:00 How does this change ad networks? 27:55 How does this change marketing? 34:50 Campaign optimization 38:50 Top tips for marketers
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