Privacy vs. Ad Monetization with Google and Kwalee

What this episode covers

What is the impact of privacy updates on ad revenue and user acquisition strategies? In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape. Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

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Frequently Asked Questions

How long is this episode of Deconstructor of Fun?

This episode is 53 minutes long.

When was this Deconstructor of Fun episode published?

This episode was published on April 15, 2024.

What is this episode about?

What is the impact of privacy updates on ad revenue and user acquisition strategies? In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for...

Can I download this Deconstructor of Fun episode?

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