Private Brand Landscape

from Circana Unpacked · host iriworldwide

IRI’s private brand expert, MaryEllen Lynch, Principal, Center Store Solutions, shares findings and insights from IRI research into private brands. Find out who is most likely to shop for private brands, how retailers can both leverage existing loyalty to store brands and promote offerings to new shoppers, as well as an outlook for private brands in an inflationary market.

Episode metadata supplied by the publisher feed · Published Feb 3, 2022

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Private Brand Landscape

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