Private Brand Landscape - Circana Unpacked

What this episode covers

IRI’s private brand expert, MaryEllen Lynch, Principal, Center Store Solutions, shares findings and insights from IRI research into private brands. Find out who is most likely to shop for private brands, how retailers can both leverage existing loyalty to store brands and promote offerings to new shoppers, as well as an outlook for private brands in an inflationary market.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 19 minutes long.

When was this Circana Unpacked episode published?

This episode was published on February 3, 2022.

What is this episode about?

IRI’s private brand expert, MaryEllen Lynch, Principal, Center Store Solutions, shares findings and insights from IRI research into private brands. Find out who is most likely to shop for private brands, how retailers can both leverage existing...

Can I download this Circana Unpacked episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.