Private Brands in an Inflationary Period

from Circana Unpacked · host iriworldwide

Consumers haven’t turned to private label as a cost savings measure in our current inflationary period to the degree they did during the Great Recession. IRI’s Mary Ellen Lynch, principal, Center Store Solutions, discusses where the private brand wins are occurring and strategies different retailers employ to connect with shoppers.

Episode metadata supplied by the publisher feed · Published Aug 24, 2022

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Private Brands in an Inflationary Period

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