Private Buyers, Pricing Sweet Spots & the EV Turning Point: all chat, no charts

This week, we unpack the fight back of private buyers, why the £20k–£30k price band is proving critical, and how aggressive discounting is reshaping electric car demand. From record private registrations to a landmark moment where EVs undercut petrol on price, it’s a clear signal that competitive pricing is driving momentum. The key takeaway? Find the market sweet spot, lead with strong offers, and make affordability visible to win private demand.No slides. No dashboards. Just the signals that matter.