Private Equity's Ein on Tennis: From Ball Boy to Owner

Capitol IV Chairman and Chief Executive Officer Mark Ein joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including his investment in the Citi Open tennis tournament in Washington, DC, and his World Team Tennis club, the Washington Kastles. A former Citi Open ball boy, Ein acquired the 50-year-old tournament and is seeking to make it a destination event in the area. Ein talks about the next generation of tennis stars, and how they can affect the ticket-buying public. He also talks about the social media savvy of today’s young players and how that helps tournament operators to market their events. Ein upgraded the culinary offerings at the tournament, and created an indoor space for non VIPs. Also owner of the Washington Justice in the Overwatch League, Ein also talks about the growth of esports and what traditional sports team owners can learn.Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Colin TiptonSee omnystudio.com/listener for privacy information.