Private Golf Course Turnaround Case Study - John Brown's Hybrid Solution
from Golf Essentials (for Weekend Warriors) Hosted by Casey Bourque - Former Professional Golfer | VP Marketing WebDesign-Phoenix.com
KPI Golf Management’s John Brown discusses a Hilton Head area private golf course that was struggling with membership attrition in the Hilton Head market. They were losing more members than they were selling. He outlines the market research that he conducted, how he achieved buy-in from club ownership, and the details of how he executed his plan. The turnaround was substantial - moving a club that was on the ropes to a place where they are healthy and operating at a tremendous profit.
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