Private Investing 101: What Your Advisor Won't Tell You

Greg Friedman has made over 800 private investments. In this episode, he shares the exact questions every woman should ask before trusting anyone with her money—and the red flags that signal it's time to walk away.WHAT YOU'LL LEARNHow to evaluate whether a sponsor is trustworthy before investingThe difference between committed capital and called capitalWhat "preferred return" actually means and how it affects your moneyWhy your gut feeling matters more than impressive credentialsHow to ask about fees without feeling intimidatedWhen to get second and third opinions on financial adviceGreg Friedman, CEO and founder of Peachtree Group, joins Tasia to demystify private investing for women who want to understand what's really happening with their money. With nearly 25 years of experience in banking and private equity, Greg breaks down complex concepts like waterfalls, promotes, and preferred returns into language anyone can understand.The conversation covers how Greg made his first private investment at 25, why he now has 75-80% of his net worth in private deals, and the critical mistake he made by trusting a friend's recommendation without doing his own due diligence. Greg explains that when evaluating any investment opportunity, you're really evaluating the person behind it—the "jockey," not just the asset.Tasia and Greg discuss the importance of reading the Private Placement Memorandum (PPM) before investing, understanding fee structures, and recognizing that liquidity promises in private investments are rarely guaranteed. Greg shares advice he would give his own daughter: expect private investment capital to be locked up for three to seven years, never invest more than you're comfortable losing, and always get multiple opinions before making major financial decisions.The episode also addresses how to approach meetings with financial advisors, especially for women who may feel intimidated or confused. Greg emphasizes that confusion is a red flag—a good advisor should make you feel informed, not overwhelmed. He encourages women to treat these relationships as business transactions and to never hesitate to make a change if something feels off.If this episode helped you feel more confident about asking questions, share it with a woman in your life who needs to hear this. Subscribe to Graceful Investor for more conversations that put your financial wellbeing first.LINKS & RESOURCESBrokerCheck.com – Research your advisor's background and disclosuresPeachtree Group – Greg Friedman's private equity firmgracefulinvestor.com – Graceful Investor websiteinstagram.com/gracefulinvestor – Connect with TasiaImportant Note: This episode is for educational purposes only and does not constitute financial advice. Please consult with a qualified financial professional before making investment decisions.#PrivateInvesting #WomenInFinance #FinancialLiteracy #InvestingForBeginners #GracefulInvestor