Private Label Expands Quickly in the Russian Packaged Food Market

Private label in packaged food is expanding in Russia due to price conscious shopping since the global recession. New retail chains are expanding their own private label offerings to entice Russian consumers, especially in categories where brand loyalty is low, such as milk and cereal. However, private label manufacturers will still face challenges, including the preconceived notion that private label products are of a lower quality.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.