Private Label, New Materials Inside Boley

Richard and Chris talk with Chad Gharring of Boley about the dramatic rise of the company as a private label, brand building company and as an innovator in sustainability--and increasingly hot and important topic in the toy industry. They also talk about the advantages of being a Chinese/American hybrid company. You'll want to know more about this big and competitive company that, till now, has largely flown under the radar.  The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group.