Pro lacrosse player Paul Rabil: Can tech help niche sports go mainstream?

Professional lacrosse player, entrepreneur and investor Paul Rabil talks with Recode's Kara Swisher and her son Louie Swisher about the intersection of sports and technology. Rabil says that for niche sports like lacrosse, it's especially important for athletes to respect the power of social media apps like Instagram, which can humanize the players and convert followers into fans. He also talks about broader trends affecting all sports today, including media consolidation, the generational divide over live television and emerging technologies such as AI, VR and wearables. Plus: Why Rabil hates the term "lax bro," and what he thinks will happen now that sports betting is on the road to legalization in most states. Learn more about your ad choices. Visit megaphone.fm/adchoices