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Про маркетинг в Skillbox и тренды в EdTech с Артемом Антоненко

EPISODE · Jul 18, 2025 · 1H 9M

Про маркетинг в Skillbox и тренды в EdTech с Артемом Антоненко

from Product Marketing FAQ

15й выпуск подкаста, в котором мы с Артемом разбираемся в том, как устроен маркетинг в Skillbox и что происходит с EdTech❤️В нем вы узнаете:0:40 Кто такой Артем Антоненко1:40 Что происходит с эдтехом8.20 Ключевые тренды15:50 Как конкурировать с бесплатными образовательными продуктами19:00 Приходят ли на курсы для корочки?21:50 По каким еще причинам приходят на курсы29:50 Как получить оффер после курсов37:35 Как устроена команда маркетинга в Skillbox, чем занимаются продуктовые маркетологи и какие у них KPI46:45 Кто принимает решение о запуске нового курса50:30 Какие есть главные точки роста для образовательных продуктов1:02:00 Карьерные советы 1:02:00 Как поддерживать себяАртём Антоненко, прошел путь в сфере edtech от руководителя перфоманс-маркетинга до СМО направления IT в Skillbox. Собрал и развил команду ПММ в Skillbox. Несколько лет занимался корпоративным обучением и сейчас преподает маркетинг для бизнеса и специалистов.Большую часть профессионального пути прошел по классической лестнице в коммерции и клиентском сервисе.Рекомендации от Артема:✔️ Медиа Skillbox, и вообще любые медиа компаний, которые занимаются платным обучением (Нетология, Конвертмонстр, если мы говорим про маркетинг)✔️Все книжки Максима Ильяхова✔️Книга Александра Прохорова «Русская модель управления"ТГ Канал PMM FAQ — https://t.me/pmmfaqКейс клуб PMM FAQ — https://pmmfaq.ru/club

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Про маркетинг в Skillbox и тренды в EdTech с Артемом Антоненко

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