Pro-Team Marketing with Trek-Lidl Communications Manager Jacob Kennison

Jacob Kennison is the Communications Manager for Trek-Lidl Cycling Team. He previously held the position of press officer and had some time in the agency world for Fusion Media Services.We dove deep into the specifics of how a pro team communicates, the technical aspects of channel strategy, social media campaigns, and an all around look at the inner workings of the marketing and communications of a cycling team.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter