Proactive customer service will pay back ten fold - Interview with Matt Lautz of Corvisa

Today’s interview is with Matt Lautz, President and CIO of CorvisaCloud, a provider of call centre software and a cloud based enterprise communications platform. Matt joins me today to talk about B2B customer service and customer experience, why it needs to improve, what lessons B2B can learnt from B2C and a few predictions about what's coming up in the customer service/customer experience arena. This interview follows on from my recent interview: Startupland – Zendesk’s journey from a kitchen table in Denmark to the NYSE – Interview with Mikkel Svane – and is number 131 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.