Problem Proliferation: A Clever Way to Say "Find the Customer's Pain"

from The Advanced Selling Podcast · host Bill Caskey and Bryan Neale: B2B Sales Trainers

Send us Fan Mail Bryan always accuses Bill of using terminology he doesn't understand. Well, in today's podcast, Bill is riding solo and discusses a concept called "problem proliferation." Actually, if the truth were known, it is the biggest "miss" salespeople experience when in persuasion mode. It's the understanding of what's going on inside the prospect's life absent your solution.

Episode metadata supplied by the publisher feed · Published Apr 11, 2011

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Problem Proliferation: A Clever Way to Say "Find the Customer's Pain"

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