Problem/Solution Fit With Ash Maurya

Ash Maurya is a practitioner and entrepreneur. Author of Running Lean, Scaling Lean and the Lean Canvas, built on top of the Business Model Canvas. Ash is also the founder of LEANSTACK. I took the chance to ask Ash a few questions. I tried to limit those as I had so many things I wanted to ask him. And Ash was kind enough to answer all of them! Key takeaways Entrepreneurs are risk-averse Entrepreneurship is about getting in love with the problem Avoid to fall in the innovator’s bias, or getting in love with the solution Demo-sell-build rather than build-demo-sell There is a key metric to assess the success of a business: Traction! Business models can be categorized according to the actors and interactions involved in three kinds: direct, multisided and marketplace Business models are always evolving Searching for the proper business model means making it profitable Look for the smallest market, that is big enough to make your business sustainable You need to be fast from idea to execution, as a few ideas will turn out to be successful