Procell's B2B reframe: from price to buy to cost to replace

from On Strategy Showcase · host On Strategy Showcase

Taking a premium-priced, low awareness brand into a low consideration category with a very particular B2B target (procurement), needed a reframe that would connect all the dots in its favor. We hear from Procell's Steve Pilcher and VML UK's Neil Godber. Thanks to LinkedIn Ads for sponsoring this B2B series. Get $100 off your next LinedIn Ads campaign at linkedIn.com/onstrategy.

Episode metadata supplied by the publisher feed · Published Feb 2, 2025

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Procell's B2B reframe: from price to buy to cost to replace

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