Process-Driven Profit: SOPs That Power a Healthy Design Business with Brooke Stoll

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s guest is no stranger to the show—Brooke Stoll is back, and this time we’re going deep on one of the most powerful tools a designer can have in their business: SOPs. That’s right—standard operating procedures might not sound glamorous, but they’re the key to building a design firm that runs smoothly, scales intentionally, and actually gives you your time back. If you caught our episode with Brooke and Renee from Tandem earlier this season, you already know that Brooke is a systems genius with nearly a decade of experience helping interior designers streamline their operations and scale without the chaos. Today, she’s walking us through exactly what an SOP is, how it can reduce mistakes, increase profitability, and create consistency both for your team and your clients. Whether you're just starting to document your processes or you’ve got a whole Google Drive full of half-finished systems, Brooke shares where to begin and how to approach SOPs in a way that actually supports creativity instead of stifling it. Plus, we’re sharing a behind-the-scenes look at our collaborative product, the Interior Design Process Outline, and how it’s designed to help you build your SOP library one phase at a time.