Process Over Passion: Can You Really Scale Great Coaching?

I make the case for a controversial idea in youth soccer: that great coaching isn't about finding the most passionate, experienced person — it's about building a process so strong it doesn't depend on them. I break down why "hope" isn't a system, how modular, McDonald's-style methodology could let modestly motivated volunteers deliver real quality, and what this means for the future of affordable, scalable club coaching.