Process vs Outcome. Which is the Best Way To Teach Tennis?

In a marketing world where "outcome" reigns king how do tennis pro's "trust the process" to help their students achieve their goals that sold them on their service? SHOW NOTES: Grab your email and enter our Twins of Miami LiveBall Giveaway.  Sign up on Backhand-City.com Understand how to market your service with features vs outcomes. Have basic bench marks and KPI's (Key Performance Indicators) so you student can see tangible improvement quickly. Price your service according to demand. Build relationship with your value added benefits.