PROCESSOS DE UMA CAMPANHA PUBLICITÁRIA | #PCMAGÊNCIAS 002

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Convidamos Rodrigo Tórtimo, Diretor de Criação Executivo da Agência Lew'lara\TBWA para falar sobre processos criativos de uma campanha publicitária. Com mais de 25 anos de carreira, ele se tornou uma referência no segmento e lidera o time de criação que atende marcas de destaque, como Banco do Brasil, Swift, Friboi, entre outras. Durante o bate-papo, aproveitaremos da sua experiência em campanhas publicitárias para discutir o início, meio e fim do processo de criação de uma campanha.

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This episode was published on February 29, 2024.

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