Procore’s $845M DroneDeploy Deal, Why Handoff Isn’t a Takeoff Tool and Construction Tech PR

$845 million. In cash. That's what Procore just paid for DroneDeploy.We sat down and ran the actual cross-sell math on this deal, and it's a lot steeper than the headline number makes it looWe also got Handoff founder Dmitry Alexin on to talk about his AI estimating tool, and he was clear about one thing: "It's not a tool, it's not a takeoff tool."And PR consultant Kevin Ferguson told us what it actually takes to get a construction tech startup covered in the press. Spoiler: it's not just having a good storyNew episode's up. #bricksandbytes #bricksbytes #bricksbucksandbytes #aec #construction #constructiontech #ai #vcOur Sponsors:BreadCrumb- 50,000+ projects globally. All running safer, faster, with Breadcrumb. - breadcrumb.coAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters00:00 - Teaser00:35 - Intro & Today's Agenda01:02 - Procore Acquires DroneDeploy for $845M08:55 - The Cross-Sell Math: Does the Deal Pencil Out?16:28 - Dmitry Alexin (Handoff) Joins: Why Not Another Takeoff Tool21:04 - Building H1: Assemblies, Pricing, and Computer Vision32:58 - The Katerra Postmortem41:04 - Kevin Ferguson Joins: The State of Construction Tech PR