Produce manager Chris O’Brien, regional fresh sales manager Anthony Deni, and director of produce and floral Chris Keetch of The Giant Co. episode artwork

EPISODE · Oct 21, 2024 · 32 MIN

Produce manager Chris O’Brien, regional fresh sales manager Anthony Deni, and director of produce and floral Chris Keetch of The Giant Co.

from The Produce Retail Podcast · host The Produce Retail Podcast

With this week's episode, we're delighted to bring you three excellent guests, all from The Giant Co. To celebrate the recognition of produce manager Chris O'Brien by the International Fresh Produce Association, we're visiting with Chris, regional fresh sales manager Anthony Deni, and director of produce and floral Chris Keetch. We hear from Chris O’Brien about his reaction to winning the award; how he got started in produce; when he realized he could have a career in produce retail; how his leadership style has changed over the years; when he realized that in his current role he could have an impact well beyond his own store; and the training role he’s been serving in lately. Anthony discusses what makes Chris deserving of this recognition; areas in which he's seen Chris grow; and recent projects on which Chris' work has impressed him. Chris Keetch covers the process for selecting nominees; Chris O.'s role in building the bench of produce talent; a new training program that gets people on the sales floor quicker and aims to develop them as produce experts; the importance of nominating people for IFPA recognition; and why he describes Chris as a "merchant operator." Hope you enjoy the conversation! To hear more from Chris O'Brien, check out the IFPA's five-part webinar series featuring roundtable conversations with groups of this year's winners. The webinars are co-hosted by IFPA's Joe Watson and The Produce Retail Podcast host Ashley Nickle. The recordings are hosted on this page. https://www.freshproduce.com/resources/retail/retail-produce-manager-award-winners-webinar-series/ For more episodes of The Produce Retail Podcast focused on produce managers, check out this curated playlist.  More Playlists Executive Perspective Leadership & Training Marketing & Merchandising Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.See omnystudio.com/listener for privacy information.

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Produce manager Chris O’Brien, regional fresh sales manager Anthony Deni, and director of produce and floral Chris Keetch of The Giant Co.

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