188 Producer of X Factor, Big Brother: How to Build Brands People Buy & Can't Ignore | Maz Farrelly

What do people say about you when you're not in the room? How are they introducing you, summing up your work, your professionalism, your brand? Now imagine you had control over that.Because here's the reality: you already have a brand. You're building it whether you like it or not, and right now it's either working for you or quietly costing you.Maz Farrelly has spent 30 years creating and articulating some of the biggest names and biggest shows on television. The producer behind Big Brother, The X Factor, Celebrity Apprentice, Q&A: Maz is back on the podcast to hand you the exact strategies she's used to make the most famous brands and people unforgettable.You could leave your brand to chance and risk being misunderstood. Or, you could take control and build a brand people buy. 00:00 The sentence people say when you're not in the room 02:50 Maz's brand framework: know who you are, know what they want 03:34 Stop selling, start being bought 06:08 The man who wore white every day 07:31 Say it until other people say it for you 09:53 What's your "white coat"? 10:28 Your one line is harder than your wedding vows 13:02 The room full of CEOs who wrote her off 14:52 The reframe: your brand is about them, not you 18:14 Speak backwards: how to find your oddity 22:44 Inside the room with the most famous people on earth 24:09 Why Trump didn't waste energy on her, and why it's smart 26:32 How to work with MazWatch the full interview with Maz: https://youtu.be/SB4TALfDVpw?si=qKrCZ2qOh1_5oR4w Find Maz at: https://www.mazspeaksglobal.com/Connect with Maz on LinkedIn: https://www.linkedin.com/in/maz-speaks/Download Maz's Speaker Kit: https://www.mazspeaksglobal.com/#speakerkitView the branding model: https://performanceintelligence.com/wp-content/uploads/2026/07/Personal-Branding-Model.pngWhy You Should Book Maz: https://www.linkedin.com/in/maz-speaks/details/recommendations/?detailScreenTabIndex=0