Producing Events in the Middle East

The latest episode of the Event Industry News podcast welcomed General Manager for Protec Richard Bellia. Joining the podcast from his base in Dubai via video link, Richard highlighted some of the challenges faced by the company when delivering events in one of the world’s richest and most demanding regions. Despite the frequent assumption that there are bottomless budgets available for events in Dubai, Richard identifies some of the simple burdens placed on production companies. These include the toll taken on equipment due to the extreme climate and the reality of still having to exceed expectation regardless of the size of budget involved. During the podcast, he also explains the different approaches that must be taken in order execute events in some of the world’s most luxurious buildings, whilst giving insight to the improved standards of safety that are now enforced throughout the region.