Producing Sneaker Laws with Kenneth Anand

This week Kenneth Anand is on the podcast, we are talking about his love for kicks. Growing up in New Jersey, working on music and pursing a degree in law. He share some crazy stories like selling kicks straight off his feet. Working with Kanye West on the Yeezy brand, what it was like to start writing Sneaker Law. How he's able to combine his passion and his career into one. Plus a ton more!  Follow Kenneth: IG: https://www.instagram.com/kennethtaughtme Sneaker Law IG: https://www.instagram.com/sneakerlaw/ Cop Sneaker Law V2: https://sneakerlaw.com/   Podcast Linktree: https://linktr.ee/myfirstkicks Sign up for the Patreon: https://patreon.com/MyFirstKicks  Music by The DoppleGangaz: https://thedoppelgangaz.bandcamp.com/  ----------- Chapters: 00:00 Puerto Rican Day Parade 1998: White and Blue 95s Story 03:40 ComplexCon Encounters: Marvel Fleece and Podcast Invitation ️ 07:16 Crispy White Fives: Nervousness and Black Cement Four Comparison 11:17 Luxury Sneakers vs Athletic Shoes: Personal Style Preferences 14:46 Short Bus to Port Authority: Fat Beats & Lyricist Lounge Memories 18:14 Versus Battles: Dips Set vs. The Locks and Venue Comeback Wish 22:54 Similar Sneaker Story: Red Fours, Paxon Encounter, and a Bold Offer 26:25 Kai's Asics Unboxing: Brand Loyalty and Authenticity on Social Media 29:58 Law and Music Business: Brand Deals and Celebrity Ventures 34:06 Predatory Behavior: Rungs on Ladder vs Service to Others 37:52 Surrounding Yourself with Things You Love: Constant Magnet 41:39 Adidas Yeezy Team: Hard Work, Amazing Product Today 45:21 Excitement and Passion: Trying New Things and Learning from Failure 48:59 Vision and Authenticity: Staying True to Yourself and Making Good Art 52:57 Staying Young Through Culture: New Trends & Staying Ahead 56:20 Anti-Biting Culture: Respect for Pioneers & Paving the Way 01:00:21 Protecting Special Creations: Trademarking and Nike's Strategy 01:04:17 Connect with Kenneth: Sneaker Law, IG, LinkedIn, and Book

What this episode covers

This week Kenneth Anand is on the podcast, we are talking about his love for kicks. Growing up in New Jersey, working on music and pursing a degree in law. He share some crazy stories like selling kicks straight off his feet. Working with Kanye West on the Yeezy brand, what it was like to start writing Sneaker Law. How he's able to combine his passion and his career into one. Plus a ton more! Follow Kenneth: IG: https://www.instagram.com/kennethtaughtme Sneaker Law IG: https://www.instagram.com/sneakerlaw/ Cop Sneaker Law V2: https://sneakerlaw.com/ Podcast Linktree: https://linktr.ee/myfirstkicks Sign up for the Patreon: https://patreon.com/MyFirstKicks Music by The DoppleGangaz: https://thedoppelgangaz.bandcamp.com/ ----------- Chapters: 00:00 Puerto Rican Day Parade 1998: White and Blue 95s Story 03:40 ComplexCon Encounters: Marvel Fleece and Podcast Invitation ️ 07:16 Crispy White Fives: Nervousness and Black Cement Four Comparison 11:17 Luxury Sneakers vs Athletic Shoes: Personal Style Preferences 14:46 Short Bus to Port Authority: Fat Beats & Lyricist Lounge Memories 18:14 Versus Battles: Dips Set vs. The Locks and Venue Comeback Wish 22:54 Similar Sneaker Story: Red Fours, Paxon Encounter, and a Bold Offer 26:25 Kai's Asics Unboxing: Brand Loyalty and Authenticity on Social Media 29:58 Law and Music Business: Brand Deals and Celebrity Ventures 34:06 Predatory Behavior: Rungs on Ladder vs Service to Others 37:52 Surrounding Yourself with Things You Love: Constant Magnet 41:39 Adidas Yeezy Team: Hard Work, Amazing Product Today 45:21 Excitement and Passion: Trying New Things and Learning from Failure 48:59 Vision and Authenticity: Staying True to Yourself and Making Good Art 52:57 Staying Young Through Culture: New Trends & Staying Ahead 56:20 Anti-Biting Culture: Respect for Pioneers & Paving the Way 01:00:21 Protecting Special Creations: Trademarking and Nike's Strategy 01:04:17 Connect with Kenneth: Sneaker Law, IG, LinkedIn, and Book

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This episode is 1 hour and 7 minutes long.

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This episode was published on August 8, 2025.

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