/product adoption: the design advantage
from The Forward Slash Podcast Hosted by Callibrity
Why do so many well-funded products still struggle with adoption? Mark Brehaut, Head of Design at Clair, joins us to unpack how design directly impacts activation, retention, and business performance — especially in high-stakes industries like FinTech. From onboarding friction and time-to-value to validating assumptions before they hit production, Mark explains how human-centered design moves beyond aesthetics and becomes a measurable growth lever. We also dig into AI-assisted tooling, compliance constraints, and why great design is often invisible but still measurable.
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